A boost in the development of Foodtech in 2019 is a fact

13/05/2019

A boost in the development of Foodtech in 2019 is a fact

What we eat and how we eat it are decisions we make several times every day. Foodtech revolutionizes the way food is being produced, distributed, ordered, served and marketed.

When designing new products, startups aim to touch our weak spots and improve areas that are important to us on a daily basis. Innovators try to either solve problems that people struggle with or come up with solutions to simplify our daily activities making them ever more effortless. In a nutshell, the more people care, the greater the chance for a new solution to succeed. Therefore, it’s no surprise that technology sneaks into more and more branches of the food sector. Let’s be honest - we all love our food and our life revolves around it in a way! What we eat and how we eat it are decisions we make several times every day. Foodtech revolutionizes the way food is being produced, distributed, ordered, served and marketed.

Foodtech vs Ordering meals

First things first - let’s start from the software point of view, our favourite point of view :) I’m sure you’ve all used a food ordering app at least once (or more like 10 thousand times). Apps like UberEats and Foodora have been around for a while now but more and more such startups keep popping up. Each of them is trying to stand out from others, give us some new value and respond to slightly different needs. Some of them want to win their users with short delivery time, others are targeted at certain groups of people e.g. athletes on diet. One of such solutions we had a pleasure to be part of is Smartlunch, a provider of a comprehensive system for ordering diverse meals for employees of large workplaces like factories and warehouses through touch-screen kiosks installed on-site or through a web app. It comes with dedicated accounting software that allows corporations to easily claim it as an allowable expense making it a very cost and time effective benefit.

Foodtech vs Finding restaurants

In the era of people living on-the-go, eating out a lot and not being able to cook everything they eat at home, knowing what food is good for you is simply not enough. It can be anything but pleasant finding healthy food in restaurants or ordering with delivery. Our UK-based partner Nutrifix is a provider of an app that navigates you to the right places and the right items on the menu to match your nutritional needs, whether you are on a diet or suffer from food intolerances. Their web apps, that our developers are developing for them, let users locate the information that matters and help you live a healthy lifestyle even if you eat most of your meals out. For now the app is available in London only, yet we believe Nutrifix will enter much more new markets shortly.

Foodtech vs Food production

We realise that Foodtech is about more than just software. There is a lot of advancements going on in the technology behind food production too. The last edition of CES 2019 in Vegas has apparently been blown away by this impossibly meat-like burger patty called the Impossible Burger 2.0. The Impossible Foods founded by a Stanford University professor of biochemistry Patrick O. Brown has invented a vegetable meat-like product that tastes just as good as an ordinary burger but is made of soy, potatoes, coconut and sunflower oil and a few other plant-origin ingredients. It is not only healthy but also it’s production process is very economy- and climate-friendly.


Foodtech vs 3d-printing

Next to robotically produced, biotechnologically engineered and genetically modified there is 3d-printed food out there as well and it is getting more and more popular. Such food products are printed through e.g. the conversion of algae and beet leaves into proteins. It is surely an attraction to futurists but not only that. Considering the growing population of our planet, just like we are likely to run out of drinkable water and agricultural soil, there is a chance that one day we will run out of food too. 3d-food-printer founders are hoping that their solution is going to be the answer to that problem. In the meantime, if you are interested in giving 3d-printed food a try, you’re welcome to visit Food Ink - the world’s first 3d-printed food restaurant created by a team of architects, chefs, designers, engineers, futurists and technologists that is about to head out on a tour around the world.

Is it just the beginning?

As you can see, there’s a lot of innovation in the Food industry happening already and it seems that it’s just getting started. AI powered robots are starting to replace people in Kitchen Hand positions. Ford has already started testing self-driving vans delivering food in Miami earlier this year. More and more restaurants are migrating to the online world with ghost restaurants, also known as virtual eateries, offering delivery-only meals that are becoming a challenge for the ordinary food serving business model. We’re excited to see this industry grow and can’t wait for what’s next on the FoodTech menu!

CMO
Less talking, more doing - that's her motto. Multitasker, marketing enthusiast, passionate about new technologies and market trends. Personally a huge fan of fantasy, outdoor activities and cooking. In love with her cat. No joke.

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