When your revenue relies on customers renewing their subscription every month, you have no choice but to view them as people. Their patience is limited, their loyalty is only as big as yours, and relying on word-of-mouth marketing makes their good word worth every minute spent on nurturing the relationship.
When Slack exploded in 2014, most of its soon-to-be customers were still using email and post-its for internal communication. (And supposedly pagers, fax-modems and telegrams). HipChat was dominating the business chat market and ChatOps was a foreign and experimental concept – even though HipChat was already doing it.
Searching for a software house means a lot of work, but still less than building your own development team – it just takes a lot of careful research. And even after you’ve spent days going through portfolios and analyzing websites, you might still have doubts if the team that made a bunch of beautiful apps is actually the team that should build your app.
Product Hunt has became a necessary part of every product launch. With its community of tech enthusiasts, entrepreneurs, angel investors and tech journalists, you’d need a really good reason not to try put your product in front of that audience.
MVP is a very popular buzzword these days, similar to growth hacking or big data – startup owners are talking about building MVPs all the time, but to be honest, most of them don’t know what it really means. A good MVP is the first step to success, a right way to verify your ideas at low cost and to find out what your customers really expect.
During our work, we have a chance to talk with many startup owners from many different industries. Thanks to these small talks, we were able to discover a few universal rules that make the startups fails. One of our most important values is to share our knowledge…so here you go – 6 reasons how to avoid startup failure by The Masters.
“Startup” is a very trendy word these days – almost each small company is called a startup (but, of course, we know that there is no reason for this). Many of those companies are working in IT environment or using modern technology, and a lot of them are using Ruby on rails framework. What is behind the popularity of RoR? And why Ruby on Rails is not dying?