Thanks to ridiculous tax and legal incentives, Dublin has become the favorite destination for multinational tech giants. It will also become the next EU startup central, attracting the attention of key players like TheMasters.io.
Customer support is no longer the number people call to waste their afternoon on listening to an underpaid consultant reading off a script. It’s where users come to help you build a better product – if you’re there to listen.
When your revenue relies on customers renewing their subscription every month, you have no choice but to view them as people. Their patience is limited, their loyalty is only as big as yours, and relying on word-of-mouth marketing makes their good word worth every minute spent on nurturing the relationship.
When Slack exploded in 2014, most of its soon-to-be customers were still using email and post-its for internal communication. (And supposedly pagers, fax-modems and telegrams). HipChat was dominating the business chat market and ChatOps was a foreign and experimental concept – even though HipChat was already doing it.